We get to know your business, choose your topics and shape a voice that sounds like you.
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Bring it to life.
We write the scripts and guide you through planned shoots. You bring the experience.
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Own your presence.
We edit, write captions and publish. Then review what’s working and refine the next round.
INSTAGRAM FIRST.LINKEDIN AS AN ADD-ON.BUILT AROUND YOUR SCHEDULE.
CUSTOMERSSENIOR TALENTPARTNERS
THE HR ADVANTAGE
Be known. For the right things.
The people you want to hire, work with and sell to want to know who you are. Jyoti’s HR experience helps us bring your leadership into focus.
Your judgement.Your standards.Your ambition.
THE PERSON BEHIND PUBLIC AFFAIR
Jyoti Vyas
Co-founder, Public Affair Creator, Your Sweet HR
HR INSIGHT. CREATOR INSTINCT.
She built an audience. She understands people.
Before Public Affair, Jyoti built Your Sweet HR from zero to 190,000 organic followers. She knows what it takes to turn experience into content people choose to watch.
Her background in HR brings another perspective: understanding what people look for in a leader. That shapes how we tell your story.
190KOrganic audience₹0Ad spend to grow itHR × CreatorOne considered approach
We keep our client roster intentionally small. Understanding your business, shaping your voice and creating thoughtful content takes time. We make room for it.
Founders in consumer brands, real estate and next-generation family businesses who want a thoughtful, consistent personal presence. We agree on shoot locations and logistics during our first conversation.
Do I need to be good on camera?+
No polished persona required. We start with conversations, then shape the stories and prepare the shoot with you. Your experience is the starting point.
How does the engagement work?+
We work on a three-month minimum retainer, paid in advance. Scope and pricing are shared privately after a discovery conversation. The first callback is a complimentary starting point.
Are the 190K followers and collaborations Public Affair’s?+
They’re from our own creator brand, Your Sweet HR. Public Affair is our separate founder-branding agency. We share that experience as proof of what we’ve built ourselves, not as client results.
Can you guarantee followers or leads?+
No. We can commit to a clear strategy, thoughtful production and consistent execution. Audience growth and business outcomes depend on many factors, and we’ll discuss realistic goals with you.
LET’S START WITH YOUR STORY
Let’s make your expertise worth following.
Request a callback. We’ll call to understand your business, your goals and where you are today, then talk through how we can help.
A CONVERSATION. A CLEAR NEXT STEP.
YOUR NEXT CHAPTER↗
Thank you. We’ll be in touch.
Your callback request has reached our team. We’ll reach out by phone or email soon.
